A new generation, a new location
In 1977, August Starzinger II, born in 1943, took over from his father. Together with his wife Ingeborg, he led the lemonade bottling company and its 13 employees. He had already been working at the company since 1959.
Located in Frankenmarkt's town center, the bottling plant couldn't be expanded where it stood. Moving the plant, however, would require a supply of first-class water. On the outskirts of the town lies a spring that still supplies us with Frankenmarkter mineral water today, 80m deep. This is where the new bottling plant was built. Starzinger bought neighboring properties and used that space to build more buildings, achieving the company's current size. This location is now Starzinger Beverage Group's headquarters.